Color Popularity Reports
Our annual Global Color Popularity Report has led the automotive industry in tracking consumer color preferences for over 70 years. The report is the largest and longest running report of its kind in the automotive industry. It is the only report that includes global automotive color popularity rankings and regional trends from 11 leading automotive regions of the world.
Each year, a full report reveals the top 10 most popular color spaces. The report also shows color popularity by vehicle segments, including compacts and sport vehicles, trucks and SUVs, intermediate and multi-purpose vehicles, as well as luxury sedans and luxury SUVs.
70 YEARS OF COLOR
In 2022, we published our landmark 70 years Annual Global Automotive, which tracked the popularity of the top five car colors on four continents for the past 70 years.
