Our colorful history stems from our commitment to put our customers first.  From establishing the first Color Advisory Committee in 1927, Axalta began to pioneer the science of color measurement with the development of sophisticated analytical color tools.  Tools such as ColorMaster™ Colormeter, handheld spectrophotometers, Spectramaster™ 3-D touch screens to color retrieval software.

More importantly we were instrumental in the development of the revolutionary L*a*b* cube-root color space almost 60 years ago. The set of formulas served as the basis of the CIELAB color space and is used as the foundation of modern color measurement today.

You live the importance of color every day. With the more than 70,000 shades of color on the market, weather damage, vehicle age and manufacturing differences, even the most eagle-eyed refinisher can use a helping hand to accurately determine the right color formula.

From solid to metallic, pearlescent coatings to Xirallics®   refinishers can rely on Axalta to help choose the best color match through our extensive “Professional Colour Tool” range.  Tools that include the Color Inspector, Acquire Spectrophotometer, online color retrieval software, color boxes, fan decks, tinting charts, posters and more.  

Our annual Global Color Popularity Report has led the automotive industry in tracking consumer color preferences for over 60 years. The report is the largest and longest running report of its kind in the automotive industry. It is the only report that includes global automotive color popularity rankings and regional trends from 11 leading automotive regions of the world.

Each year, a full report reveals the top 10 most popular color spaces. The report also shows color popularity by vehicle segments, including compacts and sport vehicles, trucks and SUVs, intermediate and multi-purpose vehicles, as well as luxury sedans and luxury SUVs. 

Color-Gen report captures the preferences of three major driving demographics, Gen Next, GenHere&Now and GenLux

The Color-Gen report, is Axalta’s 2017 automotive color collection designed to help car manufacturers understand the color preferences of different generations of drivers. The collection captures the preferences of three distinct driving demographics: GenNext, GenHere&Now and GenLux.

Axalta offers liquid coatings and a wide array of color matching tools to serve customers in all our markets from light original equipment and commercial vehicle manufacturers to body shop operators in the refinish aftermarket as well as many industrial customers

Axalta powder coatings offer a superb technology with benefits for many industrial applications. These products have earned a reputation for corrosion resistance and durability due to superior edge coverage, thick film build, and lack of a primer required.

Axalta’s technicians can provide high-quality weathering, testing and consulting services. We are committed to helping our customers learn how to bring out the best in our coatings and color tools. At 45 locations around the world, Axalta refinish brands sponsor training centers where we invite refinish experts to learn new techniques and introduce them to our latest products.

Axalta manufactures and sells a wide selection of liquid and powder coatings to customers around the world in four markets. Axalta provides transportation coating products and application systems used by original equipment manufacturers of light vehicles and trucks in over 200 paint lines around the world. Axalta transportation coatings also are found on many different types of commercial vehicles ranging from medium and heavy duty trucks, buses and rail cars to utility trucks and agricultural, construction and earthmoving equipment.