Experience coatings, color and more.

SEMA 2017 Event Highlights





FEATURED: DALE EARNHARDT, JR.

Dale Jr., driver of the No. 88 Axalta Chevrolet SS for Hendrick Motorsports, joins us to share his thoughts on his career and upcoming final start as a full-time Cup Series driver in Miami on November 19.  Don’t miss your chance to see one of the sport’s most popular race car drivers.

Thursday, November 2, 2017
1:00 PM
Location: Indoor booth #22391


DEWAYNE CONNOT AND PAUL QUINN

Longtime SEMA Show fan favorites, DeWayne and Paul, return to entertain with live pinstriping demonstrations at various times during the show.  Visit us to be wowed by the artistry these pin stripe masters display.

Wednesday, November 1, 2017
3:00 PM
Location: Indoor booth #22391

Thursday, November 2, 2017
9:00 AM
3:00 PM
Location: Indoor booth #22391

Friday, November 3, 2017
10:00 AM
1:00 PM
Location: Indoor booth #22391


MIDDLECOTT SKETCHBATTLE EXPERIMENT:
AUTOMOTIVE DESIGN DUEL

Head-to-head sketchbattle showcases the talent of automotive designers, students, and artists in an electrifying atmosphere fueled by Detroit-inspired music and event emcees, Jamie Little, NASCAR® pit reporter for Fox, and Brook Banham, cofounder of Middlecott Design.  Five (5) Design Duels occur in Axalta’s indoor SEMA booth #22391 leading up to the Middlecott Sketchbattle Experience at 8:00 PM on Wednesday, November 1, 2017 at MEET Las Vegas, 233 S 4th St, Las Vegas, NV 89101.

Tuesday, October 31, 2017
10:00 AM
12:00 PM
3:00 PM
Location: Indoor booth #22391

Wednesday, November 1, 2017
9:30 AM
12:30 PM
Location: Indoor booth #22391





MOBSTEEL

The crew from the hit show, Detroit Steel, on The History Channel is dropping in for some industry banter, fan photos and autographs.  Stop by to meet Adam and Pam Genei, Ron Coan, Steve Ryan and Doug Hanes.

Wednesday, November 1, 2017
2:00 PM
Location: Indoor booth #22391





ROB IDA, MIKE TUCKER, SEAN TUCKER

Respected custom car builder, Rob Ida, and Tucker family members, Mike and Sean Tucker, join Axalta to chat about the Tucker family legacy and the exciting project Ida Automotive is currently building, the Tucker Torpedo.

Thursday, November 2, 2017
11:30 AM
Location: Indoor booth #22391




CAPTAIN TJ OTT

Meet Captain TJ Ott, captain of the Imron® painted Hot Tuna boat featured on National Geographic Channel’s Wicked Tuna. Captain TJ will sign autographs, take fan photos, and talk all things tuna and more.

Tuesday, October 31, 2017
2:00 PM
Location: Indoor booth #22391

Wednesday, November 1, 2017
11:00 AM
Location: Indoor booth #22391