Got A Question?

Give us a call or email us and one of our customer service agents will get you what you are looking for. 

ICONICA

Alesta® SD Powder Coatings

ICONICA is a collection of super durable powder coatings for a new beginning affecting how we live, work and play. As designers, architects and innovators worldwide find ways of living that are better for the planet and its people, the colours and textures we surround ourselves with are changing too.

It’s a time of coming together to solve universal problems. Technology and science are helping us design and build with a minimal footprint, using fewer materials and resources, and replenishing rather than wasting. Today we are designing for the long term – for resilience, quality, and performance over time – knowing that we are part of a bigger system where light and darkness, the sun and the moon, the natural and the man-made need to coexist in harmony.

PERFORMANCE

Produced according to Axalta’s Alesta® SD quality, the ICONICA coatings are based on a super-durable polyester resin system. The collection combines higher grade pigments and stabilisers with outstanding exterior durability that extend the life cycle of architectural projects.

The ICONICA coatings are assessed for gloss and colour retention, for all colours, in the most severe environments. This includes testing for strong UV exposure, high temperatures and high humidity.

Standing the test of time, and with excellent scratch resistance, the ICONICA products meet the AAMA2604 requirements. Axalta’s 25-year warranty guarantees that the coatings’ gloss and overall aesthetic appearance is retained.

For the metallic finishes, the highest bonding standard has been used, ensuring consistent colour during application, and avoiding colour variations between different batches.

Highlights

 

  • SuperDurable quality
  • Durable & sustainable with excellent applicability
  • Bonded, homogeneous metallic effects
  • Enhanced UV fastness
  • Excellent batch-to-batch consistency
  • Outstanding scratch resistance
  • Meets the AAMA2604 requirements
  • 25-year warranty (under conditions)
Order your ICONICA color card

SUSTAINABILITY

Powder coatings contain no solvents, and release negligible amounts of VOC’s into the atmosphere, making them a sustainable choice compared to solvent-borne coatings, with negligible impact on indoor air quality.

The ICONICA powder coatings may contribute towards LEED (Leadership in Energy and Environmental Design) credits, and all of the products in the range are backed by Environmental Product Declaration (EPD).

TRENDS

Working closely with architects, designers and other stakeholders in the built environment, Axalta’s architectural colour experts help guide our product innovation.

The new ICONICA collection of coatings is a result of Axalta’s own colour research, in collaboration with colour forecasting agency Francq Colors Trend Studio, which focuses on architecture and high-end design.
 

Natural Crafts ICONICA by Axalta

Natural Crafts

Like gardeners, we need to nurture, protect and sustain our planet – promoting harmony and well-being for every living being. The coexistence of natural elements and human traditions of crafting have inspired this selection of colours; from clay, sand and limestone to chlorophyll and lichen.

Comforting Shelter ICONICA by Axalta

Comforting Shelter

As global challenges preoccupy our minds, comfort is found at the intimate scale of home and community. Invoking feelings of calmness and safety, these colours are inspired by the human instinct for shelter, creating intimate and cave-like environments to withdraw, rest and slow our pace. Spaces where daylight and shadows play beautifully on dark, saturated reds, browns and greys.

New Minimalism ICONICA by Axalta

New Minimalism

Combining metallic finishes with sleek and functional colours, this selection echoes the spirit of new minimalism and using only what is needed to leave a smaller footprint on this Earth. Innovation and technology lead the way to efficiency, resilience and durability; minimising waste and safeguarding the world’s natural resources.

Celestial Space ICONICA by Axalta

Celestial Space

Inspired by the solar system and the natural circadian rhythms connecting us all, this palette explores silvers, golds and colours drawn from celestial bodies such as the sun, moon and the stars. As we wake up to the realisation of how fragile our planet is, we ask ourselves what is beyond Earth.

What people have to say about ICONICA

Interviews with thought leaders

Shelly Bausch | SVP, Global Industrial Coatings

Shelley's view on how our world has changed, how that impacts the importance of digitization and sustainability and her opinion on the colours trends in the new ICONICA.

Sally Put | Global ColourDesign & Communications Manager

As part of the project team, Sally explains how the ICONICA was brought to life and the factors that play a key role in selecting the trend colours.

Olaf Conreur | Director Global Segment Strategy, Contrsuction

Olaf explains on how ICONICA is answering to a market that is looking for more sustainable solutions.

Klaus Gast | Vice President Industrial Coatings EMEA

Klaus reflects on a changing world and why sustainability is on top of the minds of people and how Axalta is answering to that concern with the powder coatings portfolio.

Ludovic Béal | Regional Product Manager Powder Coatings

Ludovic highlights the three key features of ICONICA, performance, sustainability and colour trends.

Ignacio Pastor | Architectural Specifications Leader Spain

Ignacio explains why ICONICA is a real asset to his work as a specification leader and how it contributes to sustainable architecture. Learn more on his favourite colours in the collection.

Françoice Montana | Sales Coordinator

Françoise appreciates the new colours in ICONICA, with special effects like flip-flop, stone effects that are really answering the needs of the market and of the future.

Anne-Lise Michaud | Team Leader Lab France

As part of the ICONICA project team, Anne-Lise explains about her cooperation with the marketing and specifications team for developing the new colours in this collection.

Samuel Oudin | Sales Engineer

Samuel highlights the focus on durability and longevity of the ICONICA colours.

Steve Malingue | Sales Engineer

Steve explains how he fell in love with the diversity of powder coatings over the many years that he has worked for Axalta

Ana Cecilia Montiel | Architectural Specifications Leader Italy

Ana worked on the analysis of ICONICA contributing to LEED credits and explains about the development of an Environmental Product Declaration.

Building Information Modeling

Download our Alesta® SD ICONICA BIM files