Axalta Coating Systems announces its Automotive Color of the Year 2015-Radiant Red!

Radiant Red is made from Axalta’s Cromax Mosaic low VOC solvent paint brand.  It also contains Axalta’s Vermeera™ high chroma technology and a sparkle effect.  Axalta chose a red hue for several reasons.  Axalta’s annual Global Automotive 2014 Color Popularity Report’s research indicates that the color red is a growing trend in the marketplace. It’s been one of the top five most popular colors since 2010 and last year it grew by 3%.