Basel, Switzerland – 25 October, 2017 – Axalta Coating Systems, a leading global supplier of liquid and powder coatings, will exhibit its most recently launched collection of Alesta® Super Durable architectural powder coatings - ICONICA - at BATIMAT 2017 Exhibition, to be held at Paris Nord Villepinte Exhibition Centre in Paris, France, between 6 and 10 November 2017. The Collection will be displayed at Axalta’s exhibition stand F66 in Hall 5A.

Designed to offer iconic buildings around the world long-lasting protection and outstanding aesthetics, ICONICA comprises 40 unique colours across four distinctive colour ranges – Eden Garden, Energy Manifesto, Arty Fusion and Techno Precious. These colour palettes have been inspired by different aesthetic concepts that include global issues, technology, the digital revolution and augmented reality. As part of Alesta Super Durable powder coatings, ICONICA coatings are formulated to be environmentally responsible, highly durable, and weather- and UV-resistant, offering exceptional performance and outstanding appearance.

BATIMAT is one of the world’s leading trade fairs dedicated to the construction and interior decoration industry. The event attracts a global audience of architects, developers, specifiers, contractors and distributors, with the aim to keep them up to date on the most significant industry developments and to provide a forum for construction professionals to connect with an international network of attendees. 

“Exhibiting at BATIMAT is a great opportunity to present our unique ICONICA collection of super durable powder coatings to the leading construction industry specialists from France, Western Europe and the rest of the world. Our installation will traditionally display the collection’s colours and colour effects, helping architects and designers to find the best solution for their projects. We are glad to invite all the BATIMAT visitors to attend our remarkable 40 square meter stand to see how Axalta’s colour technologies can inspire modern architecture and design”, says Pascal Nicard, Regional Sales Director for Axalta’s powder coatings in France, the Middle East and Africa.

For more Information about ICONICA architectural powder coatings collection, please visit www.axalta.com/iconica or Axalta’s stand F66 in Hall 5A at BATIMAT in Paris. Information about Axalta’s powder coatings is available at www.powder.axaltacs.com.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colourful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the 13,600 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @Axalta on Twitter and on LinkedIn.